LION KOREA Best Living Research Institute was established under the name of [Chemical Research Center] affiliated with Cheil Jedang Corporation in 1992 and has developed many consumer products in various fields that have continuously improved consumer value, including No. 1 consumer product brand ‘BEAT’, ‘Chamgreen’, ‘Dr. Sedak’, ‘Shingmulnara’ and ‘Rice Day’. In January 2005, the corporate name was changed due to the merger with the top consumer product company in Japan in December 2004. At the same time, LION KOREA won love and trust from customers by offering products that were convenient to use, cared for health and safety of customers and did not harm the environment by utilizing advanced technology, experiences and excellent R&D infrastructure of LION Corporation. Best Living Research Institute will continue to make efforts to develop and provide innovative and excellent quality products by focusing in all capacities on how to live healthy and pleasant life which our consumers aspire to.