We create new value for our customers contributing to a happy, healthy and comfortable living culture.
As a leading company that creates new value for a new living culture, LION KOREA is contributing to our customers’ healthy and comfortable life. We will strive to realize the following three goals in our vision to enhance corporate value.
NO.1 company for creating value for the living culture
To ensure that our customers’ experience a healthy and comfortable living culture, LION KOREA aims to become No.1 in new business areas, covering household items, non-prescription medications and Health functional food.
Environmental Action Pioneer.
In order to realize a sustainable society with a circulatory system, we have mainly carried out three activities called "switching over to vegetable raw materials," "protecting environment of water resources" and "developing Eco standard products."
Vitalization of the corporate culture
LION KOREA practices the customer satisfaction first policy in accordance with the corporate culture based on the “talent-oriented management” philosophy and its code of conducts; “challenging, creating and learning”.
LION KOREA loves valuable "today"
toward the future of our customers.
I’d like to thank our customers for visiting LION KOREA webpage.
LION KOREA has developed products that are tailored to the changes in customers’ lifestyle and has launched brands such as 'Beat’, which ranked #1 in the brand power, and ‘Ai! Kekute’ foaming hand soap, which ranked #1 in the market share. As a result, we ranked #1 in KCSI (Korean Customer Satisfaction Index) in laundry detergent and kitchen detergent sectors as a company specialized in household goods and we have received grateful affection from our customers
The products and services offered by LION KOREA are very close to your ordinary days and daily routine. From a living space for the family to daily clothing, pleasant meals and taking a break after a long day, your life is involved in everywhere our products lay. Therefore, your ordinary days and daily routines are very special and valuable to us.
Just as ordinary 'today' is added up to make a valuable 'future', LION KOREA will do our best to develop products and services that propose new values of living culture so that your ordinary days become healthier, more pleasant and extra special.
As a corporate citizen of our society, we will prioritize talents based on our management philosophy of ‘people-oriented management’ and will do our utmost to create employment and practice labor welfare through open management where labor and management work together. In addition, we will protect the socially underprivileged and actively endeavor to preserve the environment and resources of the earth, which will be handed down to future generations, through continuous social contribution activities to fulfill our role as a member of the social community.
LION KOREA will be with our customers as a company that contributes to “today for the future” of each and every one of our customers.
LION KOREA will be newly born as a life & healthcare company
that provides health and care in our customers’ lives.
LION KOREA is a Korean subsidiary of LION Corporation, a global household goods company with advanced technologies which has a history of more than 130 years. We will take a leap forward as a company that contributes to the health and well-being of our customers in the life and healthcare industry which combines household items, pharmaceutical products and functional foods.
Core Values
MISSION
Fulfilling a Spirit of
Love is integral to LION KOREA’s management and leads to the enrichment of lives
VISION
LION KOREA will be a great company leading a healthy and pleasant living culture.
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Customer
Pursue the best value for customers and provide excellent products that help the everyday life of customers.
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Challenge Spirit
Recognize and actively encourage challenge as a foundation for growth
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Ethics Management
Maintain clean and healthy organizational culture and value environment and customer health.
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Co-prosperity
We enhance shareholder value and the quality of life of our workers. We grow together with our partner companies based on a relationship founded on trust.
From the beginning until now,
LION KOREA has always connected with our customers.
2018
- Nov.Awarded the Environment Minister’s Award(Grand Prize) at the 8th Korea Green Packaging Contest ‘InnoBEAT’
Reassigned as ‘Green Company’ by the Ministry of Environment
Named as 'Good Mid-sized Companies to Work' by KCCI
Launched ‘Ongam Therapy Healing Heliotropin’ - Oct.Launched ‘Artificial Fragrance-Free [Native Spinach of Bigeumdo Island]’
Launched ‘Green Tangerine from Jeju BLENDING by Chamgreen’ - Sep.Launched ‘Kyusoku Jikan Kakato Gel’
- Jul.Launched ‘Systema Sirindent 6024’
- Apr.Launched ‘TEA GARDEN by Chamgreen’
Launched ‘Ai! Kekute Blooming Purple∙Kitchen Hand Soap’
Launched ‘BEAT Dustfree 2.5 Liquid’
- Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (17th consecutive year)
- Feb.Awarded 'Korea’s Influential CEO 2018’ Corporate Responsibility Management Sector
2017
- Nov.Changed the corporate name to LION KOREA
- Oct.Received the Prime Minister’s Award for ‘Labor-Management Culture’ by the Ministry of Employment and Labor
Launched Kids’ Health ∙ Hygiene Care Brand ‘ZIKiDA’
Launched ‘Ongam Therapy’ - Sep.‘Kids Safe’ ranked No.1 in children’s super-tapered bristles toothbrush market for 4 consecutive years
- Jun.Launched ‘Eau de ORAL SAVEUR’
- Mar.Recognized by the Han River Basin Environmental Office for as environmental contributor
Launched body fat reduction health functional food
< Lactoferrin Nicelimmer >
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Jan.Launched OTC pain killer ‘BUFFERIN Lady Tablet’
2016
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Dec.Recognized by the Environment Minister
as a company of merit for a project to prevent
environmental diseases among the socially vulnerable class - Jul.Recognized by the President as a top-performing company for preventing industrial accidents on the production line
- Apr.Launched ‘Soft Beans’
- Jan. Launched OTC artificial tears ‘Eyemiru’
2015
- Nov.Reassigned as ‘Green Company’ by the Ministry of Environment
- Oct.‘Chamgreen’ ranked No.1 in dishwashing detergent sector in KCSI (10th consecutive year)
Certified as ‘Donation for Education Superior Institute’ by the Education Minister - Sep.Launched ‘Chamgreen Naturally Fermented’
- Aug.Re-recognized for the ‘Advanced Labor-Management Culture’ by the Ministry of Employment and Labor
- Apr.‘BEAT’ ranked No.1 in laundry detergent sector of the National Brand Award (4th consecutive year)
2014
- MayAwarded Special Prize at Env-Info Awards
by the Ministry of Environment and KEITI - Apr.‘BEAT’ ranked No.1 in liquid laundry detergent sector of GBCI
2013
- Dec.Launched ‘Systema Gentle Gum’
2012
- Nov.Reassigned as ‘Green Company’ by the Ministry of Environment
2011
- Oct.‘BEAT’ and ‘Chamgreen’ named as Green Brand of the Year
‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (15th consecutive year) - Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (10th consecutive year)
- Feb.‘Chamgreen Pomegranate Vinegar Dishwashing’ named as Green Product at the Global Green Management Excellence Awards
Recognized for the ‘Advanced Labor-Management Culture’ by the Ministry of Employment and Labor
2010
- Nov.Launched ‘Chamgreen Japanese Apricot Clean Dishwash’
- Oct.Launched ‘Kids Safe Toothbrush ∙ Toothpaste’
- Jul.Launched ‘Kyusoku Jikan’
2009
- Oct.Launched 4-Step Dentor System
Launched ‘BEAT Long Lasting Fragrance’ - Sep.Launched ‘Chamgreen Pomegranate Vinegar Dishwashing’
2008
- Dec.Recognized for the ‘Advanced Labor-Management Culture’ by the Ministry of Labor
- Jun.‘Ai! Kekute Hand Soap’ Selected as the Hit Product of the Year
2006
- Nov.Launched BEAT Spreader’
- Oct.‘Chamgreen’ ranked No.1 in dishwashing detergent sector in KCSI
2005
- Nov.Launched ‘Ai! Kekute Anti-bacterial Foaming Hand Soap’
2004
- Dec.Changed the corporate name to CJ LION after separation from the CJ Group
2002
- Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (3rd consecutive year)
2001
- Apr.Established a separate cosmetic business entity ‘CJ ENPRANI’
2000
- Sep.‘BEAT’ recorded 22.2% of laundry detergent market share
1999
- Nov.Listed in Korea’s 100 excellent factory
- Jun.Launched ‘Dr. Sedoc Toothpaste’
- Mar.Launched ‘Moballyeok’
1998
- Jun.Awarded TPM Excellent Company Prize by the Korean Standards Association
1997
- Oct.‘BEAT’ ranked No.1 in laundry detergent sector in KCSI
1995
- Nov.Assigned as ‘Eco-friendly Company (Currently ‘Green Company’)’ by the Ministry of Environment
1994
- MayEntered oral care market with import release of ‘Dentor System’
- Jan.‘BEAT’ and ‘Chamgreen’ certified KS Mark by Mauritius Industrial Development Authority
1993
- Jun.Exported laundry detergent to LION Corporation (Japan)
- Feb.Launched plant-based soap ‘SHINGMULNARA’
1992
- Feb.Established research center
- Jan.Acquired permission for cosmetics manufacturing business
Entered shampoo ∙ conditioner market with launch of Korea’s first coating shampoo ‘CHOU CHOU’
1991
- Dec.Launched laundry detergent ‘BEAT’, dishwashing detergent ‘Chamgreen’, fabric softener ‘BEAT Rinse’
- Jul.Became independent of operation division
1990
- Jul.Approved for technical importation by the Ministry of Commerce and Industry
- MaySigned a technical partnership with LION Corporation (Japan)