Introducing LION KOREA CI – the Core of LION Corporate Branding
LILION CI, the heart of LION Corporate Branding, streamlines the dynamic feeling and majestic image that is provided by 「Beautiful life, Wonderful LION」 as a leading company which openly encourages a lively diverse living culture. This CI plays a key role in representing LION in all aspects of media as a visual design.
The gratitude shown for ‘Today’ which may be simply another ordinary day is the same as the gratitude we feel for a lifetime. LION will succeed in its mission to become a corporation that contributes to a ‘life to love today’ which focuses on the daily life of customers as the many days that make up ‘Today’ will ensure a valuable future, and can also be presented as the corporate slogan
LION CI’s colors also play a key role in presenting the visual design that includes the corporate wordmark. The primary color LION GREEN identifies with kindness, coziness, and a friendliness that expresses hope as a spring color whose young leaves come into blossom in spring, a color that identifies with the “beginning and creation of all” and also creates a “harmony with the environment” through the secondary color LION GRAY.