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History

From the beginning until now, LION KOREA has always connected with our customers.

2018

  • Nov.Awarded the Environment Minister’s Award(Grand Prize) at the 8th Korea Green Packaging Contest ‘InnoBEAT’
    Reassigned as ‘Green Company’ by the Ministry of Environment
    Named as 'Good Mid-sized Companies to Work' by KCCI
    Launched ‘Ongam Therapy Healing Heliotropin’
  • Oct.Launched ‘Artificial Fragrance-Free [Native Spinach of Bigeumdo Island]’
    Launched ‘Green Tangerine from Jeju BLENDING by Chamgreen’
  • Sep.Launched ‘Kyusoku Jikan Kakato Gel’
  • Jul.Launched ‘Systema Sirindent 6024’
    Systema Sirindent logo
  • Apr.Launched ‘TEA GARDEN by Chamgreen’
    Launched ‘Ai! Kekute Blooming Purple∙Kitchen Hand Soap’
    Launched ‘BEAT Dustfree 2.5 Liquid’
    BEAT Dustfree logo
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (17th consecutive year)
  • Feb.Awarded 'Korea’s Influential CEO 2018’ Corporate Responsibility Management Sector

2017

  • Nov.Changed the corporate name to LION KOREA
  • Oct.Received the Prime Minister’s Award for ‘Labor-Management Culture’ by the Ministry of Employment and Labor
    Launched Kids’ Health ∙ Hygiene Care Brand ‘ZIKiDA’
    Launched ‘Ongam Therapy’
  • Sep.‘Kids Safe’ ranked No.1 in children’s super-tapered bristles toothbrush market for 4 consecutive years
  • Jun.Launched ‘Eau de ORAL SAVEUR’
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (16th consecutive year)
    Recognized by the Han River Basin Environmental Office for as environmental contributor
    Launched body fat reduction health functional food
    < Lactoferrin Nicelimmer >

    Lactoferrin Nicelimmer logo
  • Jan.Launched an over-the-counter analgesic ‘Bufferin Lady’
    Bufferin Lady logo

2016

  • Dec. Recognized by the Environment Minister as a company of merit for a project to prevent
    environmental diseases among the socially vulnerable class
  • Nov.Launched ‘Ai! Kekute Liquid Hand Soap’
    Launched ‘BEAT O2 Clean Plus’
    Launched ‘Chamgreen Real, Pure Baking Soda’
  • Jul. Recognized by the President as a top-performing company for preventing industrial accidents on the production line
  • Apr.Launched ‘Soft Beans’
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (15th consecutive year)
  • Jan. Launched OTC artificial tears ‘Eyemiru’
    Eyemiru logo

2015

  • Nov.Reassigned as ‘Green Company’ by the Ministry of Environment
  • Oct.‘Chamgreen’ ranked No.1 in dishwashing detergent sector in KCSI (10th consecutive year)
    Certified as Excellent Generous Company Supporting Education by the Minister of Education
  • Sep.Launched ‘Chamgreen Naturally Fermented’
    Chamgreen Naturally Fermented logo
  • Aug.Re-recognized for the ‘Advanced Labor-Management Culture’ by the Ministry of Employment and Labor
  • Jun.Launched ‘Ai! Kekute Bodeul Bodeul Foaming Shower’
  • AprLaunched ‘Systema Total Care’
    ‘BEAT’ ranked No.1 in liquid laundry detergent sector of GBCI (2nd consecutive year)
    ‘BEAT’ ranked No.1 in laundry detergent sector of the National Brand Award (4th consecutive year)
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (14th consecutive year)

2014

  • Dec.10th Founding Anniversary of CJ LION
  • Oct.‘Chamgreen’ ranked No.1 in dishwashing detergent sector in KCSI (9th consecutive year)
  • Jun.Launched ‘Systema Breath Care Advanced’ ‘Systema Tartar Advanced’
  • MayAwarded Special Prize at Env-Info Awards by the Ministry of Environment and KEITI
  • Apr.‘BEAT’ ranked No.1 in laundry detergent sector of the National Brand Award (3rd consecutive year)
    ‘BEAT’ ranked No.1 in liquid laundry detergent sector of GBCI
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (13th consecutive year)
  • Feb.Launched ‘Systema Tartar Care Toothbrush’

2013

  • Dec.Launched ‘Systema Gentle Gum’ ‘Systema Dental Wash’
  • Oct.Launched ‘Hiepita Fever Cooling Sheet’
    ‘Chamgreen’ ranked No.1 in dishwashing detergent sector in KCSI (8th consecutive year)
    Launched ‘Dham:a Shampoo ∙ Conditioner’

2012

  • Nov.Reassigned as ‘Green Company’ by the Ministry of Environment
  • Oct.‘Chamgreen’ ranked No.1 in dishwashing detergent sector in KCSI (7th consecutive year)
  • Apr.‘BEAT’ ranked No.1 in laundry detergent sector of the National Brand Award
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (11th consecutive year)

2011

  • Oct.‘BEAT’ and ‘Chamgreen’ named as Green Brand of the Year

    ‘Chamgreen’ ranked No.1 in dishwashing detergent sector in KCSI (6th consecutive year)
    ‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (15th consecutive year)
  • Sep.Launched ‘Systema Sponge Dental Floss’
  • Jun.Launched ‘Chamgreen Quince Vinegar Dishwashing’
    Launched ‘Systema Hypersensitive Toothbrush’
    Launched ‘Systema Night Protect Toothpaste’
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (10th consecutive year)
  • Feb.‘Chamgreen Pomegranate Vinegar Dishwashing’ named as Green Product at the Global Green Management Excellence Awards
    Global Green Management Excellence Awards logo
    Recognized for the ‘Advanced Labor-Management Culture’ by the Ministry of Employment and Labor

2010

  • Dec.Launched ‘BEAT O2 Anti-bacterial Bleach’
  • Nov.Launched ‘Chamgreen Japanese Apricot Clean Dishwash’
    Chamgreen Japanese Apricot Clean Dishwash logo
  • Oct.Launched ‘Kids Safe Toothbrush ∙ Toothpaste’
    ‘Chamgreen’ ranked No.1 in dishwashing detergent sector in KCSI (5th consecutive year)
    ‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (14th consecutive year)
  • Jul.Launched ‘Kyusoku Jikan’
    Kyusoku Jikan logo
  • Mar.Launched ‘BEAT Old Stain Remover’
    ‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (9th consecutive year)
  • Feb.Launched ‘Ai! Kekute Anti-bacterial Wet Tissue’

2009

  • Oct.Launched 4-Step Dentor System
    ‘Chamgreen’ ranked No.1 in dishwashing detergent sector in KCSI (4th consecutive year)
    ‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (13th consecutive year)
    Launched ‘BEAT Long Lasting Fragrance’
  • Sep.Launched ‘Chamgreen Pomegranate Vinegar Dishwashing’
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (8th consecutive year)

2008

  • Dec.Recognized for the ‘Advanced Labor-Management Culture’ by the Ministry of Labor
  • Oct.‘Chamgreen’ ranked No.1 in dishwashing detergent sector in KCSI (3rd consecutive year)
    ‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (12th consecutive year)
  • Jun.‘Ai! Kekute Hand Soap’ Selected as the Hit Product of the Year
  • MayLaunched ‘Ai! Kekute Anti-bacterial Soap’
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (7th consecutive year)

2007

  • Oct.‘Chamgreen’ ranked No.1 in dishwashing detergent sector in KCSI (2nd consecutive year)
    ‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (11th consecutive year)
  • Aug.Launched ‘BEAT Liquid’
  • Jun.Launched ‘Chamgreen Charcoal Squeaky-Clean’
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (6th consecutive year)
  • Jan.Launched Smokers' Whitening Toothpaste ‘ZACT’

2006

  • Nov.Launched BEAT Spreader’
  • Oct.‘Chamgreen’ ranked No.1 in dishwashing detergent sector in KCSI
    ‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (10th consecutive year)
  • Apr.Patented the composition of enzyme cleanser in transparent stick type category
  • Mar.Launched ‘Dentrala Toothpaste’
    ‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (5th consecutive year)

2005

  • Nov.Launched ‘Ai! Kekute Anti-bacterial Foaming Hand Soap’
    Launched ‘BEAT Indoor Dry’
  • Oct.‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (9th consecutive year)
  • Jul.Patented granular composition
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (4th consecutive year)

2004

  • Dec.Changed the corporate name to CJ LION after separation from the CJ Group
  • Oct.‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (8th consecutive year)
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (3rd consecutive year)

2003

  • Oct.‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (7th consecutive year)
  • Jun.Launched ‘Rice DAY Shampoo’
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC (2nd consecutive year)

2002

  • Oct.‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (6th consecutive year)
    Launched ‘Rice DAY Soap’
  • Mar.‘BEAT’ ranked No.1 in laundry detergent sector of K-BPI by KMAC

2001

  • Oct.‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (5th consecutive year)
  • MayAcquired KOSHA 2000 Program Certification
  • Apr.Established a separate cosmetic business entity ‘CJ ENPRANI’
  • Jan.‘SHINGMULNARA Herb Shampoo’ awarded Trust Brand Award by Korea Economic Daily

2000

  • Oct.‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (4th consecutive year)
  • Sep.‘BEAT’ recorded 22.2% of laundry detergent market share

1999

  • Nov.Listed in Korea’s 100 excellent factory
  • Oct.‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (3rd consecutive year)
  • Jun.Launched ‘Dr. Sedoc Toothpaste’
  • Mar.Launched ‘Moballyeok’

1998

  • Oct.‘BEAT’ ranked No.1 in laundry detergent sector in KCSI (2nd consecutive year)
  • Jun.Awarded TPM Excellent Company Prize by the Korean Standards Association
  • Feb.‘SHINGMULNARA Cosmetics’ certified for current Good Manufacturing Practice

1997

  • Oct.‘BEAT’ ranked No.1 in laundry detergent sector in KCSI

1996

  • Dec.‘SHINGMULNARA’ awarded Top 10 Hit Product at Trust Brand Award by Korea Economic Daily

1995

  • Nov.Assigned as ‘Eco-friendly Company (Currently ‘Green Company’)’ by the Ministry of Environment

1994

  • MayEntered oral care market with import release of ‘Dentor System’
  • Jan.‘BEAT’ and ‘Chamgreen’ certified KS Mark by Mauritius Industrial Development Authority

1993

  • Sep.Entered hair care market with launch of ‘CHOU CHOU’ hair spray ∙ mousse
  • Jun.Exported laundry detergent to LION Corporation (Japan)
  • Feb.Launched plant-based soap ‘SHINGMULNARA’

1992

  • Jun.Entered body cleanser market with launch of ‘Clara’
  • Feb.Established research center
  • Jan.Acquired permission for cosmetics manufacturing business Entered shampoo ∙ conditioner market with launch of Korea’s first coating shampoo ‘CHOU CHOU’

1991

  • Dec.Launched laundry detergent ‘BEAT’, dishwashing detergent ‘Chamgreen’, fabric softener ‘BEAT Rinse’
  • Jul.Became independent of operation division
    Started operation of production division

1990

  • Jul.Approved for technical importation by the Ministry of Commerce and Industry
  • MaySigned a technical partnership with LION Corporation (Japan)
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