As a leading company that creates new value for a new living culture, LION KOREA is contributing to our customers’ healthy and comfortable life. We will strive to realize the following three goals in our vision to enhance corporate value.
To ensure that our customers’ experience a healthy and comfortable living culture, LION KOREA aims to become No.1 in new business areas, covering household items, non-prescription medications and Health functional food.
In order to realize a sustainable society with a circulatory system, we have mainly carried out three activities called "switching over to vegetable raw materials," "protecting environment of water resources" and "developing Eco standard products."
LION KOREA practices the customer satisfaction first policy in accordance with the corporate culture based on the “talent-oriented management” philosophy and its code of conducts; “challenging, creating and learning”.
I’d like to thank our customers for visiting LION KOREA webpage.
LION KOREA has developed products that are tailored to the changes in customers’ lifestyle and has launched brands such as 'Beat’, which ranked #1 in the brand power, and ‘Ai! Kekute’ foaming hand soap, which ranked #1 in the market share. As a result, we ranked #1 in KCSI (Korean Customer Satisfaction Index) in laundry detergent and kitchen detergent sectors as a company specialized in household goods and we have received grateful affection from our customers
The products and services offered by LION KOREA are very close to your ordinary days and daily routine. From a living space for the family to daily clothing, pleasant meals and taking a break after a long day, your life is involved in everywhere our products lay. Therefore, your ordinary days and daily routines are very special and valuable to us.
Just as ordinary 'today' is added up to make a valuable 'future', LION KOREA will do our best to develop products and services that propose new values of living culture so that your ordinary days become healthier, more pleasant and extra special.
As a corporate citizen of our society, we will prioritize talents based on our management philosophy of ‘people-oriented management’ and will do our utmost to create employment and practice labor welfare through open management where labor and management work together. In addition, we will protect the socially underprivileged and actively endeavor to preserve the environment and resources of the earth, which will be handed down to future generations, through continuous social contribution activities to fulfill our role as a member of the social community.
LION KOREA will be with our customers as a company that contributes to “today for the future” of each and every one of our customers.
LION KOREA is a Korean subsidiary of LION Corporation, a global household goods company with advanced technologies which has a history of more than 120 years. We will take a leap forward as a company that contributes to the health and well-being of our customers in the life and healthcare industry which combines household items, pharmaceutical products and functional foods.
Fulfilling a Spirit of
Love is integral to LION KOREA’s management and leads to the enrichment of lives
LION KOREA will be a great company leading a healthy and pleasant living culture.
Pursue the best value for customers and provide excellent products that help the everyday life of customers.
Recognize and actively encourage challenge as a foundation for growth
Maintain clean and healthy organizational culture and value environment and customer health.
We enhance shareholder value and the quality of life of our workers. We grow together with our partner companies based on a relationship founded on trust.