LION KOREA adopted a slogan and mission statement as the message of a new company in accordance with new management vision.
LION has been a regular part of everyday life for more than 120 years.
In that time, we have seen how ordinary days, one at a time, add up to a lifetime.
Moreover, we have come to believe that each new day is the first step into a bright future,
and that living every day positively and to the fullest is the essence of happiness.
That is why we have made it our mission at LION to contribute to ordinary life,
every day, and reflected this commitment in our corporate slogan.
Every day is full of wonderful moments. Birds singing outside your window. The clean feel of a freshly washed shirt. A blue sky without a cloud at play. A tasty meal after a hard day's work. Some days are special - weddings, birthdays, holidays But even the ordinary days are precious. At Lion our business revolves around ordinary days. Providing the products people need to maintain good lifestyle habits. Supporting cleanliness, health and comfort, while protecting our global environment. This is our mission, one in which we take pride. Inspired by the wonder of everyday life. Dedicated to creating a future full of health, hope and happiness. For people everywhere around the world.